Fall 2005 Article Reprints

Item# fall2005

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The Five Pillars: Nonprofits and Media
Nonprofits fulfill critical functions that keep our media environment healthy. By Ruth McCambridge [7 pages,185 Kb]
Free Media: An Interview with Robert McChesney
Robert McChesney on the historical and controversial role of the media in the U.S. [2 pages, 34 Kb]
Making Our Cmmunications Strategic
Strategic communications development has strengthened RICADV's violence prevention work, enabling it to raise the profile of domestic violence issues in Rhode Island. By Karen Jeffreys [6 pages, 168 Kb]
Social Marketing: Changing Behavior
Changing people's behavior is a complex but potentially rewarding undertaking that demands solid research and clear strategy. By Christine Durand [4 pages, 122 Kb]
Considerations at the Intersection: Community Organizing and Strategic Communications
Community organizing and strategic communications can be developed together and be mutually supportive. By Holly Minch [6 pages, 154 Kb]
Your Promise is Your Brand: How to Work It?
An organizational promise can propel the work of nonprofits toward achieving their missions. By Carlo M. Cuesta and Padraic Lillis [3 pages, 230 Kb]
Wanted: Master Storytellers
Tapping into the stories of real people and persuasively presenting them to others was a skill that journalist Ernie Pyle used effectively decades ago; nonprofits today can apply the same principles. By Susan Bales [11 pages, 440 Kb]
The Power of Speaking Your Own Truth—Increasing Community Voices in the Media
The Center for Communications and Community (C3) at UCLA approaches media from the ground up. Here's how. By Lissette Rodriguez [3 pages, 111 Kb]
Nonprofit Communications: Fundamental, Strategic—and Chronically Underperforming
Nonprofit indications is often conceived as an afterthought rather than a key tool in achieving the organization's objectives. By Christine Durand [4 pages,
The Explanation Gap: How Democracy Depends on Nonprofit Organizations
Informed citizens are the foundation of effective democracy, but informing citizens depends on providing the context for issues that most mass media neglect; that's where nonprofits come in. By Joseph Grady Ph.D. and Axel Aubrun, Ph.D. [8 pages, 238 Kb]
Seize the Day (Or at Least the Press...)
Working with the press requires relationships based on trust, not last-minute appeals. By Joe Williams [3 pages, 151 Kb]
Nonprofit Speech is Being Debated: Speak While You Can
New federal regulations now under consideration may do much more harm than nibbling away at the liberties of a few. By Kay Guinane [4 pages, 124 Kb]
Greatness, Greed, and Unscripted Reality
Is a nonprofit sector doing all it can to address the disaster wrought by the recent hurricanes? By the editors [2 pages, 109 Kb]
How to Select and Use a Fund Development Consultant
For nonprofits with open eyes and motivation for change, hiring a fund development consultant can pay off in a big way. By Simone P. Joyaux, ACFRE [3 pages, 68 Kb]
Tech Success Stories: Innovative Uses of Technology by Nonprofits
Nonprofits are beginning to use technology applications that go beyond the usual, as N-TEN's Baker explains. By Joe Baker [3 pages, 64 Kb]
“990 Super Number” Separates Charity Wheat from Chaff
Ratings are all the rage, as Phil Anthrop highlights an iron-clad approach that identifies the real winners. By Phil Anthrop [2 pages, 50 Kb]