Summer 2014: Volume 21 Issue 2 Article Reprints

Summer 2014 Article Reprints
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Oral pledges are exactly what they sound like: pies in the sky—get written confirmation or strike them off the books. If transparency comes back to bite you in the proverbial behind, just stay still—things should settle in time. Don’t envy your more-powerful neighbors—turn lemons into lemonade and connect with their resources. And, if voicing dissent puts you in the doghouse, choose your battles wisely and make sure to speak up as often in support.
The Nonprofit Ethicist by Woods Bowman (Summer 2014) 210201
If there were one thing you might want to take to heart regarding twenty-first-century nonprofit communications, it is that if you ignore the reciprocity principle, you may risk your organization’s survival.
Twenty-First-Century Communications versus The Illusion of Control: An Epic Battle by Ruth McCambridge (Summer 2014) 210202
Literature suggests that online organizations are more likely to embrace a newer, more youth-friendly communication style than organizations working within the formal political realm. The author’s study of Facebook communications mainly confirms this, but the low levels of youth-friendly communications across the board raise doubts about the likelihood of a civil society resurgence through social media.
Two Eras of Civic Information and the Evolving Relationship between Civil Society Organizations and Young Citizens by Chris Wells 210203
The framing, or often reframing, of a social issue must be repeated regularly, by many, and in various locations for it to begin dominating the public’s understanding of the issue; and social media is enormously useful in helping the frame to “set.”
Reframing Issues in the Digital Age: Using Social Media Strategically by Julie Sweetland, PhD, and Rob Shore (Summer 2014) 210204
A whole sector may not be able to have a “brand” per se, but it can leave an impression. Jon Pratt and Jan Masaoka discuss what exactly that impression might currently be.
Two Masters of Communication Discuss the Branding (or Not) of the Nonprofit Sector by the editors (Summer 2014) 210205
One of the oft-mentioned roles of nonprofit or philanthropic board members is as ambassadors, but that entails a lot more than memorizing the mission statement or an all-purpose elevator speech.
Our Boards in Our Brands: An Aspiration by Jeanne Bell (Summer 2014) 210206
Amid the cacophony of information about social projects, how do we call public and philanthropic attention to our cause? As this article explains, organizations must build and leverage an actionable audience, and the best framework for this is a three-stage pyramid model of social media–based strategy: reaching out to people, keeping the flame alive, and stepping up to action. But, warn the authors, do not chase attention at any cost: if we focus too much on gaining the public’s attention, we risk losing sight of our mission and accountability.
Attention Philanthropy: The Good, the Bad, and the Strategy by Chao Guo, PhD, and Gregory D. Saxton, PhD (Summer 2014) 210207
Our identity within the sector is shaped by the stories we tell about ourselves, but it is also shaped by the stories told about us by others. As the author explains, the evolution of communication in a socially connected world has shown that there is little patience for audience constraint. Instead, audiences’ contributions to and shaping of the narrative have become a necessity, and in no way is it a bad thing—opening the door, as it does, to cocreative engagement.
Who Brands Your Nonprofit? Who Tells Its Story, and How? by Carlo M. Cuesta (Summer 2014) 210208
If you find yourself frustrated with your board, ask yourself two questions: “What are the core duties of a board?” and “Am I doing my best to help my board carry them out?”
Dr. Conflict by Mark Light, MBA, PhD (Summer 2014) 210209
Aggressive deinstitutionalization has caused more harm than good—people with mental illness now make up a good part of the population in this nation’s prisons and jails and on the streets. There is a lot at stake for past and present proponents of community integration—not least, the risk of losing future funding. But, as the author points out, where is our concern for the individual in this debate? While wholesale institutionalization was never the right answer, nor is the current lack of access to necessary supports.
People as Pendulums: Institutions and People with Intellectual and Developmental Disabilities by Tamie Hopp (Summer 2014) 210210
There are many obstacles plaguing the recent public-private partnerships that have formed in response to Detroit’s imminent bankruptcy, but it is hard to imagine a place more in need of such coalition than that beleaguered city. Such engagement may also help to pull local donors out of their special areas of focus and into the larger arena of public policy issues.
Community Foundations and the Compound Republic by Olivier Zunz (Summer 2014) 210211
“A lot has changed in the decade since I wrote the third edition of Qualitative Research and Evaluation Methods,” writes Patton. Here the author outlines ten highlights that sum up the state of qualitative evaluation methods identified while working on the fourth edition of his book, and looks ahead at some emerging challenges and opportunities.
Michael Quinn Patton’s Top Ten Developments in Qualitative Evaluation for the Last Decade by Michael Quinn Patton (Summer 2014) 210212